Anyone who has an online store wants to increase sales as much as possible. The question is, how do you do it? While you can make drastic changes to your marketing strategy or your online store, sometimes all it takes is changing and testing a few small elements on your website.

Write Clearer Headlines

Headline text is an essential factor in increasing your sales. Whether it’s a headline for an article, a product page or your homepage, a headline is usually the first thing your visitors will read. It has to capture their attention enough to keep them reading or browsing your site. First, make your offer clear in the headline. Who is the target customer for your business? What can you do for them?

 Add Ample Whitespace to Your Site

There should be enough “breathing room” or whitespace between the different elements of your website and online store. Otherwise, your elements will look crowded, making it more difficult for your visitors’ eyes to navigate between the different elements of your site. In one particular example, they more than doubled the conversion of a product page by eliminating unnecessary elements and increasing the use of whitespace.

Replace Stock Photos

If you’re currently using stock photos on your online store, don’t feel too bad. Most new businesses often can’t afford to have professional photos taken of their products. A series of experiments by Bllush, an E-commerce solutions company, found that having user-generated product photos increased conversions at least two times more than just a stock image.

 Improve Readability

Apart from the content itself, the readability of the content also matters. If persuasive content isn’t readable in the first place, it’s not going to get opportunities to convince users to buy from you. Improve the reading ability by using a large font and simplifying the language.

Prove Customer Satisfaction

To encourage more sales for your online store, you also need to prove that your business has a history of satisfied customers. This kind is especially important for new businesses that want to establish themselves quickly as a trusted brand. In fact, a survey from BrightLocal found that 84-percent of consumers trust an online review as much as a personal recommendation.

 Display Prominent Guarantees

You can also increase your E-commerce conversions by providing visitors with guarantees that your products or services are high quality. You can do this in the following ways: Security badges, Return policies and money-back guarantees, Industry-specific badges