The presentation of your website has everything to do with the success of your small business.  With the internet being the easiest method used to view and judge businesses, it is imperative that your website tells your story and gives the visitor a positive lasting impression. Below are 6 tactics you can implement to enhance your website and help grow your small business.

Tactic 1:  Add Thumb Navigation

Since users are likely viewing your company’s website on their mobile device rather than a desktop computer, it’s necessary to switch to thumb-friendly navigation to make your site easier to scroll through. Thumb-friendly places the website’s important tabs and information in the center of the page, staying away from corners. This is called the “thumb zone” which allows easy navigation for users who are likely using their thumbs to navigate.

Tactic 2: Increase Video Content

Adding or increasing video content engages the user and can improve your sites’ SEO. Good video content is likely to compel the user to take action or even buy your service/product.  A good quality video can help to boost sales and provides good ROI.

Tactic 3: Mix it up with Content Diversity and Custom Graphics

It is vital to consider adding custom and diverse photos to your website to illustrate your brand’s distinct personality.  The photos should also reflect your company’s tone through custom illustrations and graphics within them.

Tactic 4: Rework your About Page

Your “About Me/Us” page puts your small business in the spotlight. It’s where people come to learn more about you and your business and start to determine whether or not they want to purchase from you.  This is where you can reach out to your customers and tell the story of how your company came to be.  An “About Me/Us” page should be an honest representation of your company that is inviting and easy to read. Don’t forget to add pictures and/or video to this section.

Tactic 5: Utilize Chatbots

Chatbots are computer programs designed to simulate human conversations with users online. A chatbot is a pop up that greets users upon visiting the website and can answer questions the user may have using scripted templates. Adding a chatbot to your site can improve customer satisfaction and give the customer more of a “personalized” experience.

Tactic 6: Add Hover Effects

A hover effect is a way to heighten your site’s user experience interaction. By using hover effects or other micro-interactions, it allows an image to get larger when the user scrolls or hovers over it.  This can also grab the attention of the user by focusing on key information that your small business may want to convey.

Enhancing your website is a powerful way to quickly engage users and help generate more customers. While the steps above may seem confusing or too daunting, it will be worth the effort and will help you grow your small business.