Understanding SEO is crucial to significantly increasing your traffic and brand awareness. According to HubSpot, 80% of a website’s traffic begins with a search query. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert.

Every day, people use Google to conduct over 3.5 billion searches. In the U.S., 78% of people use the web to research products and services before buying. Once your website begins to rank in the first pages of Google’s search results, you’ll get more visibility. This means more traffic, more conversions, and eventually, increased revenue.

See why SEO is so important to your success?

you can implement right away to increase your search traffic. Getting more visitors should help you convert more people into customers too.

Complete an SEO Audit on your website

Auditing your website helps you discover why you’re not getting enough search traffic and sales. In the SEO world, auditing is a growth hacking technique that will help you attract and retain customers.

An SEO audit means you’re closely examining your overall site performance, setting new goals based on what you find, and implementing tactics to reach those goals. This process helps you increase your profits by making the best use of the content you already have.

Create SEO optimized landing pages

A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic. According to the SEO research firm, MarketingSherpa, 44% of clicks go to a homepage, not a landing page. Sure, the homepage is important, but a landing page is where you can initiate a strong relationship.

Grow your traffic with infographics

Infographics are popular because they allow you to display complex information in an easy to understand way. Since 65% of people are visual learners, a graphic goes a lot further than just a text article. Quality infographics can increase your website traffic by 193%. Unfortunately, most people don’t pay attention to the “info” part. Instead, they focus on the graphics. Good design is important, but you need to have quality facts to back it up. Studies show an infographic is 30x more likely to be read than a regular text article. On average, websites who publish infographics grow traffic 12% faster than those who don’t. It’s because the human brain processes visual data ۶۰,۰۰۰ times faster than plain text. In addition, 65% of users are visual learners. Also, ۹۰% of information transmitted to the human brain is visual.

Use advanced SEO internal deep linking

Deep linking is the practice of using anchor text to link to other pages inside your blog. This shows Google the depth of your site’s pages and encourages it to index more of them. Most people focus on getting search visitors to their homepage, but struggle to rank their internal pages. Your older blog posts and landing pages that provide immense value on relevant topics can pull in a lot of new traffic. You should link to them often to help build the structure of your website.