The Benefits of Having an App
Increase Visibility to Clients at All Times
In the US, the average person spends over two hours on the mobile phone daily. Globally, there are more than a billion smart phones. So, the fact that people these days spend more time on phone than on PCs is great for businesses
Evidently, your business will be exposed to numerous eyeballs if you have mobile presence. Your image, name and logo needs to be seen when these masses scroll, unlock, and do whatever they do while on the go.
Humans have their devices either on their fingers, palms or pockets. We like using them when waiting at the bus stop, riding to and from work and even when watching TV in the evening. All these are suitable times to send a notification to prospective clients.
If you offer internet-based services or products, use a mobile app to make sales. Make it possible for clients to do the same things that they would conventionally do when sitting in their offices. Offer valuable solutions for customers remotely. The more opportunities you offer potential customers to reach you, the better off your business will be.
Market More Directly
Mobile apps bring a lot of information to your business about your customers. Examples are demographics and geographical locations. More importantly, you can give a lot of information to your clients about your products and services.
Examples are news feeds, product specifications, new features, prices, promotions and special rates. You can know the preferences of certain customers and meet their individual needs. The fact that you are marketing more directly is a huge advantage.
Provide Your Customers with Value
Do you have a loyalty program? You can move from the traditional reward collection to the smart phone and other mobile devices. As mentioned earlier, more people are glued to their mobile phones than ever before.
Customers are interested in valuable products and services. With so many outlets offering the same products, it can be difficult for them to make a decision A mobile app can nudge clients to your store. For example, use an area-sensitive push message on your app.
When clients walk near your store’s physical location, they get a notification inviting them to your store. Curious shoppers will flock your store to see what you have to offer. In addition, send a thank-you notification to our clients after making a purchase.
Build Brand Recognition
Whether your business is new or rebranding, you can enhance its recognition using a mobile app. simply create an app with likeable features and you will mesmerize your audiences. Instead of putting up an expensive billboard, construct a functional app. After all, not everyone actually pays attention to or heeds the messages displayed on billboards.
Find a way to get your clients involved in your app regularly. The more often they interact with it, the more they will actually like the products or services it sells. This rule of the thumb in advertising is called effective frequency. It states that if customers see the brand more than 20 times, then it is truly noticed.
These days, mobile apps come with a sharing option where users can share your communication with their friends. It is like a friend telling you about a great service or product he or she bought somewhere. Studies indicate that referrals and third-party sales are among the most valuable marketing strategies.
Increase Customer Engagement
All clients need a way to reach the business that sells a product or service that they are interested in. If you are unreachable, you run the risk of losing customers. A mobile app therefore comes in handy at enabling this reach. Have a help desk on the mobile platform where customers can post their questions, orders, comments and complaints.
If you can reply to all their communication personally, then your customer engagement is great. Make the booking or ordering procedure as simple as possible yet secure. People are discouraged by lengthy procedures. They might even find it easier to click the ‘Back’ button than the ‘Next’ button.